diff --git a/backend/migrations/versions/a3f1c8e94d72_phase10_1_alert_dedup_key.py b/backend/migrations/versions/a3f1c8e94d72_phase10_1_alert_dedup_key.py
new file mode 100644
index 0000000..feae992
--- /dev/null
+++ b/backend/migrations/versions/a3f1c8e94d72_phase10_1_alert_dedup_key.py
@@ -0,0 +1,33 @@
+"""phase10.1 alert dedup key
+
+Revision ID: a3f1c8e94d72
+Revises: 6b2d95ac3b46
+Create Date: 2026-05-30 02:00:00.000000
+
+"""
+
+from collections.abc import Sequence
+
+import sqlalchemy as sa
+from alembic import op
+
+revision: str = "a3f1c8e94d72"
+down_revision: str | None = "6b2d95ac3b46"
+branch_labels: str | Sequence[str] | None = None
+depends_on: str | Sequence[str] | None = None
+
+
+def upgrade() -> None:
+    op.add_column("alerts", sa.Column("dedup_key", sa.Text(), nullable=True))
+    op.create_index(
+        "ix_alerts_watch_dedup",
+        "alerts",
+        ["watch_id", "dedup_key"],
+        unique=True,
+        postgresql_where=sa.text("dedup_key IS NOT NULL"),
+    )
+
+
+def downgrade() -> None:
+    op.drop_index("ix_alerts_watch_dedup", table_name="alerts")
+    op.drop_column("alerts", "dedup_key")
diff --git a/backend/src/userbot/handlers/messages.py b/backend/src/userbot/handlers/messages.py
index 31acee0..e5061e0 100644
--- a/backend/src/userbot/handlers/messages.py
+++ b/backend/src/userbot/handlers/messages.py
@@ -13,6 +13,7 @@ async def on_message(client: PyroClient, message: Message) -> None:
     if ctx is None or message.empty or message.chat is None or message.date is None:
         return
     meta = meta_from_chat(message.chat, ctx.contacts.ids)
+    await ctx.watches.on_text(meta.chat_id, message.id, message.text or message.caption)
     toggles = ctx.resolve(meta)
     if not toggles.messages:
         return
diff --git a/backend/src/userbot/handlers/presence.py b/backend/src/userbot/handlers/presence.py
index f83071e..34c4ffa 100644
--- a/backend/src/userbot/handlers/presence.py
+++ b/backend/src/userbot/handlers/presence.py
@@ -21,6 +21,7 @@ async def on_user_status(client: PyroClient, user: User) -> None:
         user.next_offline_date,
         str(user.raw),
     )
+    await ctx.watches.on_status(user.id, is_online=user.status.name.lower() == "online")
 
 
 handlers = on_user_status.handlers
diff --git a/backend/src/userbot/handlers/raw/transcribed.py b/backend/src/userbot/handlers/raw/transcribed.py
index a2bcaf4..78460ae 100644
--- a/backend/src/userbot/handlers/raw/transcribed.py
+++ b/backend/src/userbot/handlers/raw/transcribed.py
@@ -20,3 +20,4 @@ async def handle(
     await repository.set_extracted_text(
         ctx.pool, ctx.account_id, meta.chat_id, update.msg_id, update.text
     )
+    await ctx.watches.on_text(meta.chat_id, update.msg_id, update.text)
diff --git a/backend/src/userbot/modules/capture/context.py b/backend/src/userbot/modules/capture/context.py
index d8bb9e2..02e8e4a 100644
--- a/backend/src/userbot/modules/capture/context.py
+++ b/backend/src/userbot/modules/capture/context.py
@@ -3,6 +3,7 @@ from pyrogram import Client
 
 from userbot.modules.contacts import ContactCache
 from userbot.modules.folders import FolderCache
+from userbot.modules.watches import WatchCache
 from utils.policy.models import CaptureToggles, ChatMeta, PolicySet
 from utils.policy.repository import load_policy_set
 from utils.policy.resolver import resolve
@@ -23,6 +24,7 @@ class CaptureContext:
         self.storage = storage
         self.folders = folders
         self.contacts = contacts
+        self.watches = WatchCache(pool, account_id)
         self.policies = PolicySet()
 
     async def reload_policies(self) -> None:
@@ -44,4 +46,5 @@ async def build_capture_context(
     await contacts.refresh()
     ctx = CaptureContext(account_id, pool, storage, folders, contacts)
     await ctx.reload_policies()
+    await ctx.watches.refresh()
     return ctx
diff --git a/backend/src/userbot/modules/watches/__init__.py b/backend/src/userbot/modules/watches/__init__.py
new file mode 100644
index 0000000..79292ec
--- /dev/null
+++ b/backend/src/userbot/modules/watches/__init__.py
@@ -0,0 +1,3 @@
+from userbot.modules.watches.cache import WatchCache
+
+__all__ = ["WatchCache"]
diff --git a/backend/src/userbot/modules/watches/cache.py b/backend/src/userbot/modules/watches/cache.py
new file mode 100644
index 0000000..145eaf6
--- /dev/null
+++ b/backend/src/userbot/modules/watches/cache.py
@@ -0,0 +1,60 @@
+from __future__ import annotations
+
+from typing import TYPE_CHECKING
+
+from userbot.modules.watches.evaluator import (
+    KIND_KEYWORD,
+    KIND_PEER_ONLINE,
+    match_keyword,
+    match_peer_online,
+)
+from utils.logging import logger
+from utils.read import watches as watches_read
+
+if TYPE_CHECKING:
+    import asyncpg
+
+    from utils.read.models import WatchView
+
+
+class WatchCache:
+    def __init__(self, pool: asyncpg.Pool, account_id: int) -> None:
+        self._pool = pool
+        self._account_id = account_id
+        self.watches: list[WatchView] = []
+        self._online: set[int] = set()
+
+    async def refresh(self) -> None:
+        rows = await watches_read.list_watches(self._pool, self._account_id)
+        self.watches = [watch for watch in rows if watch.enabled]
+        logger.info(f"[green]Watches cached:[/] {len(self.watches)}")
+
+    async def on_text(self, chat_id: int, message_id: int, text: str | None) -> None:
+        if not text:
+            return
+        for watch in self.watches:
+            if watch.kind == KIND_KEYWORD and match_keyword(
+                text, chat_id, watch.params
+            ):
+                await watches_read.insert_alert(
+                    self._pool,
+                    self._account_id,
+                    watch.id,
+                    {"chat_id": chat_id, "message_id": message_id},
+                    dedup_key=f"{chat_id}:{message_id}",
+                )
+
+    async def on_status(self, peer_id: int, *, is_online: bool) -> None:
+        if not is_online:
+            self._online.discard(peer_id)
+            return
+        if peer_id in self._online:
+            return
+        self._online.add(peer_id)
+        for watch in self.watches:
+            if watch.kind == KIND_PEER_ONLINE and match_peer_online(
+                peer_id, watch.params
+            ):
+                await watches_read.insert_alert(
+                    self._pool, self._account_id, watch.id, {"peer_id": peer_id}
+                )
diff --git a/backend/src/userbot/modules/watches/evaluator.py b/backend/src/userbot/modules/watches/evaluator.py
new file mode 100644
index 0000000..7abf0e9
--- /dev/null
+++ b/backend/src/userbot/modules/watches/evaluator.py
@@ -0,0 +1,24 @@
+import re
+from typing import Any
+
+KIND_KEYWORD = "keyword"
+KIND_PEER_ONLINE = "peer_online"
+
+
+def match_keyword(text: str, chat_id: int, params: dict[str, Any]) -> bool:
+    target_chat = params.get("chat_id")
+    if target_chat is not None and target_chat != chat_id:
+        return False
+    pattern = params.get("pattern")
+    if not pattern:
+        return False
+    if params.get("regex"):
+        try:
+            return re.search(pattern, text) is not None
+        except re.error:
+            return False
+    return pattern.casefold() in text.casefold()
+
+
+def match_peer_online(peer_id: int, params: dict[str, Any]) -> bool:
+    return params.get("peer_id") == peer_id
diff --git a/backend/src/userbot/runner.py b/backend/src/userbot/runner.py
index 4893c5f..793bb8a 100644
--- a/backend/src/userbot/runner.py
+++ b/backend/src/userbot/runner.py
@@ -1,17 +1,20 @@
 import asyncio
 import contextlib
 import json
+from collections.abc import Callable, Coroutine
 from pathlib import Path
+from typing import Any
 
 import asyncpg
 import uvloop
 
 from dependencies.container import container
 from userbot import PyroClient
-from userbot.modules.capture import build_capture_context
+from userbot.modules.capture import CaptureContext, build_capture_context
 from userbot.modules.jobs import JobConsumer
 from utils.env import env
 from utils.logging import logger, setup_logging
+from utils.read.watches import WATCHES_CHANGED_CHANNEL
 from utils.storage import ContentAddressedStorage
 
 setup_logging()
@@ -69,21 +72,32 @@ async def _setup_capture(
     logger.info("[green]Capture context ready.[/]")
 
 
-async def _listen_policy_changes(
+async def _listen_changes(
     clients: list[PyroClient], tasks: set[asyncio.Task]
 ) -> asyncpg.Connection:
-    def on_change(
-        _conn: asyncpg.Connection, _pid: int, _channel: str, _payload: str
+    def reload(
+        make_coro: Callable[[CaptureContext], Coroutine[Any, Any, None]],
     ) -> None:
         for client in clients:
             if client.capture is None:
                 continue
-            task = asyncio.create_task(client.capture.reload_policies())
+            task = asyncio.create_task(make_coro(client.capture))
             tasks.add(task)
             task.add_done_callback(tasks.discard)
 
+    def on_policy(
+        _conn: asyncpg.Connection, _pid: int, _channel: str, _payload: str
+    ) -> None:
+        reload(lambda capture: capture.reload_policies())
+
+    def on_watch(
+        _conn: asyncpg.Connection, _pid: int, _channel: str, _payload: str
+    ) -> None:
+        reload(lambda capture: capture.watches.refresh())
+
     conn = await asyncpg.connect(dsn=env.db.connection_url)
-    await conn.add_listener("policy_changed", on_change)
+    await conn.add_listener("policy_changed", on_policy)
+    await conn.add_listener(WATCHES_CHANGED_CHANNEL, on_watch)
     return conn
 
 
@@ -122,7 +136,7 @@ async def runner() -> None:
                 consumer_tasks.append(asyncio.create_task(consumer.run()))
 
         if clients:
-            listen_conn = await _listen_policy_changes(clients, reload_tasks)
+            listen_conn = await _listen_changes(clients, reload_tasks)
             logger.info("[green]Userbot running.[/]")
             await asyncio.Event().wait()
     finally:
diff --git a/backend/src/utils/db/models.py b/backend/src/utils/db/models.py
index d15a2aa..678b8a1 100644
--- a/backend/src/utils/db/models.py
+++ b/backend/src/utils/db/models.py
@@ -2,7 +2,7 @@ from datetime import datetime
 from enum import StrEnum
 from typing import Any
 
-from sqlalchemy import BigInteger, Column, DateTime, LargeBinary, func
+from sqlalchemy import BigInteger, Column, DateTime, LargeBinary, Text, func
 from sqlalchemy.dialects.postgresql import JSONB
 from sqlmodel import Field, SQLModel
 
@@ -471,6 +471,7 @@ class Alert(SQLModel, table=True):
         default_factory=dict, sa_column=Column(JSONB, nullable=False)
     )
     seen: bool = False
+    dedup_key: str | None = Field(default=None, sa_column=Column(Text, nullable=True))
     created_at: datetime = Field(
         sa_column=Column(
             DateTime(timezone=True), nullable=False, server_default=func.now()
diff --git a/backend/src/utils/read/watches.py b/backend/src/utils/read/watches.py
index 11d0791..283e238 100644
--- a/backend/src/utils/read/watches.py
+++ b/backend/src/utils/read/watches.py
@@ -6,6 +6,9 @@ import asyncpg
 
 from utils.read.models import AlertView, Page, WatchView
 
+WATCHES_CHANGED_CHANNEL = "watches_changed"
+ALERTS_CHANGED_CHANNEL = "alerts_changed"
+
 _WATCH_COLS = "id, account_id, kind, params, enabled, created_at, updated_at"
 _ALERT_COLS = "id, account_id, watch_id, ts, payload, seen, created_at"
 
@@ -55,6 +58,7 @@ async def create_watch(
         json.dumps(params),
         enabled,
     )
+    await pool.execute(f"NOTIFY {WATCHES_CHANGED_CHANNEL}")
     return _to_watch(row)
 
 
@@ -68,12 +72,18 @@ async def update_watch(
         json.dumps(params),
         enabled,
     )
-    return _to_watch(row) if row else None
+    if row is None:
+        return None
+    await pool.execute(f"NOTIFY {WATCHES_CHANGED_CHANNEL}")
+    return _to_watch(row)
 
 
 async def delete_watch(pool: asyncpg.Pool, watch_id: int) -> bool:
     result = await pool.execute("DELETE FROM watches WHERE id = $1", watch_id)
-    return result.endswith("1")
+    if not result.endswith("1"):
+        return False
+    await pool.execute(f"NOTIFY {WATCHES_CHANGED_CHANNEL}")
+    return True
 
 
 async def list_alerts(
@@ -95,16 +105,27 @@ async def list_alerts(
 
 
 async def insert_alert(
-    pool: asyncpg.Pool, account_id: int, watch_id: int, payload: dict[str, Any]
-) -> AlertView:
+    pool: asyncpg.Pool,
+    account_id: int,
+    watch_id: int,
+    payload: dict[str, Any],
+    *,
+    dedup_key: str | None = None,
+) -> AlertView | None:
     row = await pool.fetchrow(
-        "INSERT INTO alerts (account_id, watch_id, ts, payload) "  # noqa: S608
-        f"VALUES ($1, $2, $3, $4::jsonb) RETURNING {_ALERT_COLS}",
+        "INSERT INTO alerts (account_id, watch_id, ts, payload, seen, dedup_key) "  # noqa: S608
+        "VALUES ($1, $2, $3, $4::jsonb, false, $5) "
+        "ON CONFLICT (watch_id, dedup_key) WHERE dedup_key IS NOT NULL "
+        f"DO NOTHING RETURNING {_ALERT_COLS}",
         account_id,
         watch_id,
         datetime.now(UTC),
         json.dumps(payload),
+        dedup_key,
     )
+    if row is None:
+        return None
+    await pool.execute(f"NOTIFY {ALERTS_CHANGED_CHANNEL}")
     return _to_alert(row)