diff --git a/template/{{ part_dir }}/Makefile.jinja b/template/{{ part_dir }}/Makefile.jinja
index 7f592f7..82567ab 100644
--- a/template/{{ part_dir }}/Makefile.jinja	
+++ b/template/{{ part_dir }}/Makefile.jinja	
@@ -4,10 +4,23 @@
 {%- if 'taskiq_worker' in backend_services %}{% set _ = svc_modules.append("worker") %}{% endif -%}
 {%- if 'kurigram_userbot' in backend_services %}{% set _ = svc_modules.append("userbot") %}{% endif -%}
 {%- if 'scheduler' in backend_services and 'taskiq_worker' not in backend_services %}{% set _ = svc_modules.append("scheduler") %}{% endif -%}
+{%- set app_services = [] -%}
+{%- if 'api' in backend_services %}{% set _ = app_services.append("api") %}{% endif -%}
+{%- if 'aiogram_bot' in backend_services %}{% set _ = app_services.append("bot") %}{% endif -%}
+{%- if 'taskiq_worker' in backend_services %}{% set _ = app_services.append("worker") %}{% endif -%}
+{%- if 'kurigram_userbot' in backend_services %}{% set _ = app_services.append("userbot") %}{% endif -%}
+{%- if 'scheduler' in backend_services %}{% set _ = app_services.append("scheduler") %}{% endif -%}
 {%- set has_script = dynamic_config and svc_modules -%}
+{%- set has_scripts = dynamic_config or 'kurigram_userbot' in backend_services -%}
 COMPOSE := docker compose{% if layout == 'part' %} --project-directory ..{% endif %}
-
-.PHONY: {% if layout == 'root' %}env recreate rebuild restart logs down {% endif %}fmt check build{% if database == 'postgres' %} migrate revision{% endif %}{% if has_script %} script{% endif %}{% if 'kurigram_userbot' in backend_services %} session{% endif %}
+{% if svc_modules %}IMAGE := {{ project_slug }}/backend
+IMAGE_INPUTS := pyproject.toml uv.lock Dockerfile
+CODE := src{% if has_scripts %} scripts{% endif %}
+SERVICES := {{ app_services | join(' ') }}
+changed = ! git diff --quiet $(1) -- $(2) 2>/dev/null
+stamp = { git update-ref $(1) HEAD 2>/dev/null || true; }
+{% endif %}
+.PHONY: {% if layout == 'root' %}env recreate rebuild restart logs down deploy {% endif %}fmt check{% if svc_modules %} build pre-deploy post-deploy{% endif %}{% if database == 'postgres' %} migrate revision{% endif %}{% if has_script %} script{% endif %}{% if 'kurigram_userbot' in backend_services %} session{% endif %}
 
 fmt:
 	uv run ruff format
@@ -17,10 +30,24 @@ check:
 	uv run ruff format --check
 	uv run ruff check
 	uv run ty check
-
+{% if svc_modules %}
 build:
 	$(COMPOSE) build {{ svc_modules[0] }}
-{% if layout == 'root' %}
+
+pre-deploy:
+	@if $(call changed,refs/deploy/backend,$(IMAGE_INPUTS)) || ! docker image inspect $(IMAGE) >/dev/null 2>&1; then \
+		$(MAKE) build && $(call stamp,refs/deploy/backend) && $(call stamp,refs/deploy/backend-code); \
+	fi
+{% if database == 'postgres' %}	@$(COMPOSE) config --services | grep -qx postgres && $(COMPOSE) up -d postgres || true
+	$(MAKE) migrate
+{% endif %}
+post-deploy:
+	@if $(call changed,refs/deploy/backend-code,$(CODE)); then \
+		running=$$($(COMPOSE) ps --services --status running | grep -x $(addprefix -e ,$(SERVICES))); \
+		[ -z "$$running" ] || $(COMPOSE) restart $$running; \
+		$(call stamp,refs/deploy/backend-code); \
+	fi
+{% endif %}{% if layout == 'root' %}
 env:
 	@test -f .env || cp .env.example .env
 	@test -f docker-compose.override.yml || cp docker-compose.override.yml.example docker-compose.override.yml
@@ -39,12 +66,16 @@ logs:
 
 down:
 	$(COMPOSE) down
-{% endif %}{% if database == 'postgres' %}
+{% if svc_modules %}
+deploy: pre-deploy
+	$(COMPOSE) up -d
+	$(MAKE) post-deploy
+{% endif %}{% endif %}{% if database == 'postgres' %}
 migrate:
-	$(COMPOSE) --profile external run --rm migrator
+	$(COMPOSE) run --rm migrator
 
 revision:
-	$(COMPOSE) --profile external run --rm migrator revision --autogenerate -m "$(m)"
+	$(COMPOSE) run --rm migrator revision --autogenerate -m "$(m)"
 {% endif %}{% if has_script %}
 script:
 	@$(COMPOSE) run --rm {{ svc_modules[0] }} scripts.$(word 2,$(MAKECMDGOALS)) $(wordlist 3,$(words $(MAKECMDGOALS)),$(MAKECMDGOALS))
diff --git a/template/{{ part_dir }}/docker-compose.yml.jinja b/template/{{ part_dir }}/docker-compose.yml.jinja
index 5ff06c2..0d1e3a1 100644
--- a/template/{{ part_dir }}/docker-compose.yml.jinja	
+++ b/template/{{ part_dir }}/docker-compose.yml.jinja	
@@ -104,6 +104,7 @@ services:
     depends_on:
       postgres:
         condition: service_healthy
+        required: false
     networks:
       database:
 {% endif %}
diff --git a/template/{{ part_dir }}/{% if layout == 'root' %}README.md{% endif %}.jinja b/template/{{ part_dir }}/{% if layout == 'root' %}README.md{% endif %}.jinja
index 1d6d656..e666e1a 100644
--- a/template/{{ part_dir }}/{% if layout == 'root' %}README.md{% endif %}.jinja	
+++ b/template/{{ part_dir }}/{% if layout == 'root' %}README.md{% endif %}.jinja	
@@ -15,4 +15,6 @@ make recreate
 
 `make env` creates `.env` and `docker-compose.override.yml` from their examples. `make recreate` starts the selected profiles, `make rebuild` builds the image first, `make logs`, `make restart` and `make down` do what they say.
 
-`make fmt` formats, `make check` runs ruff and ty.{% if targets %} Also {{ targets | join(", ") }}.{% endif %}
+{% if backend_services %}To deploy, `git pull && make deploy`. It runs `make pre-deploy`, which builds the image only when `pyproject.toml`, `uv.lock` or `Dockerfile` changed{% if database == 'postgres' %} and applies migrations{% endif %}, then `docker compose up -d`, then `make post-deploy`, which restarts the services whose mounted code changed. A deploy system with its own `up` step calls the two hooks around it. What was built and started is remembered as `refs/deploy/*` in the clone.
+
+{% endif %}`make fmt` formats, `make check` runs ruff and ty.{% if targets %} Also {{ targets | join(", ") }}.{% endif %}